List Segment Members from Customer Insights - Journeys in Power Automate

List Segment Members from Customer Insights - Journeys in Power Automate

You can create seriously impressive and complex data queries for Leads or Contacts using the new ‘real-time marketing’ segment builder for in Dynamics 365 Marketing (Customer Insights - Journeys). Then use the segment data to provide you with the data set of Contacts or Leads you want to automate with in Power Automate!

For example: the interaction data for email delivery is super valuable in helping to clean up your data. A hard bounced email is a clear indicator for an invalid email address. You can identify Contacts or Leads to unsubscribe, deleted or modify to protect the sender reputation of your domain and give marketers a clearer view on conversion rates.

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Segments in Customer Insights - Journeys: Activities (Email, Appointment, Phone Call etc.)
Dynamics 365 Marketing Amey Holden Dynamics 365 Marketing Amey Holden

Segments in Customer Insights - Journeys: Activities (Email, Appointment, Phone Call etc.)

How to build real-time marketing segments using Dataverse activities such as Emails, Appointments, Tasks and Phone Calls which are great for using as exclusion segments in nurture journeys and promotional communications.

Why? If the customer (or potential customer) has already reached out and is already having direct personalised communications with a member of the business this kind of content usually comes across as desperate, oblivious and pushy - which is not a great brand reputation to aim for!

Includes step by step instruction to create the segments ‘All leads who have an appointment scheduled in the next 7 days’ and ‘All contacts who have been involved with (To/From/CC/BCC) an email in the last 30 days’.

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Segments in Customer Insights - Journeys: multi-hop, custom tables, N:N and 1:N relationships
Dynamics 365 Marketing Amey Holden Dynamics 365 Marketing Amey Holden

Segments in Customer Insights - Journeys: multi-hop, custom tables, N:N and 1:N relationships

You can use segments created in outbound marketing for your real-time journeys but there are limitations that mean you have to use the real-time segment builder instead.

Segments which include multi-hop data queries, custom tables, N:N and 1:N relationships are particularly troublesome. This blog will outline some common issues I have faced and how to get around them when creating real-time segments, including:

Can’t get to the thing you want to filter on; ‘Select a path’ not showing the pathway you want; Segment is stuck ‘Getting Ready’; The table is unavailable to be added because it ‘may be more than five hops away from the target audience.’

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Include specific row (entity) references and all the data in Real-time marketing custom triggers

Include specific row (entity) references and all the data in Real-time marketing custom triggers

Custom triggers in Dynamics 365 Marketing (Customer Insights - Journeys) have recently became 1000 times better with the ability to include ‘Entity references’ - a way of making an entire record and all its associated records (up to 5 levels ‘deep’) available through a single trigger attribute. It works exactly the same as the ‘Contact‘ or ‘Lead’ in a trigger works, but for any table/row you choose.

This make all the data available in the trigger journeys for branching and emails for conditional content and personalisation. And you can have lots of these!

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Dynamic inputs for Project and Survey IDs in Customer Voice Survey actions in Power Automate

Dynamic inputs for Project and Survey IDs in Customer Voice Survey actions in Power Automate

How to move flows between environments that use Customer Voice ‘Create an invitation’ or ‘Send a survey’ actions AND survey variables without post deployment edits or environment variables. Including how to navigate the ominous ‘The fields to send to Web Merge’.

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Restrict Access to Publish Journeys in Dynamics 365 Marketing
Dynamics 365 Marketing Amey Holden Dynamics 365 Marketing Amey Holden

Restrict Access to Publish Journeys in Dynamics 365 Marketing

Publishing a journey sends emails out and starts all sorts of magical automations in Dynamics 365 Marketing. technical checks are built into the system but business checks are not. This post will show you how to restrict who can or cannot publish a journey without review and approval from authorised user.

Why? To give users confidence usinf Dynamics 365 Marketing and other vested parties (technical support teams, marketing & business relationship managers, leadership personnel etc.) reassurance that things are less likely to go wrong.

Hopefully this can help more customers success with Dynamics 365 Marketing!

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Mapping Lookup values from Dynamics 365 Marketing Form Submissions with Power Automate

Mapping Lookup values from Dynamics 365 Marketing Form Submissions with Power Automate

How to make sense of lookup responses in a Marketing Form submission, when the form response says {"Id":"b580cd20-8e2a-ee11-bdf4-0022482578b5","LogicalName":"amey_country"} but what it actually means is ‘Australia’. If your users can’t speak GUID then this ones for you.

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